Meet the Leadership Team
Real People. Real Experience. Real Commitment to Your Success.
Behind every CR3 Strategic Partner is a leadership team that’s built businesses, solved challenges, and created the systems that help you win.
Mark Luterman
Co-Founder & President
CARNIE FRYFOGLE
CO-FOUNDER & CEO
A LEADERSHIP TEAM THAT BUILDS, OPERATES, AND SUPPORTS
MARK LUTERMAN
President and Chief Visionary Officer
CPA, entrepreneur, author, and business coach with over 40 years of experience. Mark guides CR3’s overall direction and works directly with franchise owners to sharpen their systems, financial decisions, and market strategy.
+4 Decades
Business Experience
Author of
Three Books
tHOUSANDS
Coached
CARNIE FRYFOGLE
Co-Founder & CEO
Entrepreneur, operator, and strategist with a passion for building world-class teams and systems. Carnie leads franchise strategy and operations, and is a frequent guest on podcasts and contributor to industry articles.
3rd Generation
Contractor
FOUNDEd CR3
In 2017
19 LOCATIONS
Across 14 States
MARCI MAYFIELD
Executive Director
Marci has served as Executive Director of CR3 American Exteriors since it was created in 2022, and has been Director of Insurance and Training for the Company’s affiliate, C3 American Exteriors, in Pennsylvania since 2019.
AREA OF FOCUS
Leadership & Training
ARILIS BALTODANO
FINANCE & ACCOUNTING
With a strong background in financial workflows, Arilis is committed to delivering high-quality financial data and support that empowers the team to make informed business decisions. Her technical proficiency and attention to detail are key to maintaining the robust financial health of CR3 American Exteriors.
AREA OF FOCUS
Finance & Accounting
JONATHAN MADRIGAL
Director of it
Jonathan leads all things technology at CR3 American Exteriors, ensuring our systems run smoothly and our teams stay efficient, connected, and empowered. He also provides hands-on IT support and guidance to our franchise locations, helping them operate at peak performance.
AREA OF FOCUS
Finance & Accounting
DYLAN ROCKWELL
Director of Franchise Development
Dylan helps entrepreneurs and contractors explore franchise opportunities with confidence — guiding prospective partners through the discovery process and helping them determine if CR3 is the right fit for their goals.
AREA OF FOCUS
Franchise Development
LEXY FRYFOGLE
Social Media Manager · Content Creation Specialist
Lexy joined CR3 American Exteriors to take our social media marketing to the next level — dedicated to creating impactful marketing content that supports franchise partners and elevates CR3’s presence across the U.S. Her strategic approach and commitment to innovation are central to CR3’s mission of becoming a nationwide leader in exterior remodeling services.
AREA OF FOCUS
Marketing & Content
JUNE BUG & MERLE FRYFOGLE
Co-CFOs · Chief Frenchy Officers
June Bug and Merle run a tight ship at CR3 headquarters — overseeing snack logistics, office morale, and mandatory belly-rub breaks. They take napping on important paperwork very seriously, and no delivery has ever reached the door unannounced on their watch. Leadership style: loyal, lovable, and always underfoot.
AREA OF FOCUS
Morale & Treats
JAN SEQUEIRA
Web Developer - Tech Support Specialist
Jan provides technical and functional support on CRM platform, helping optimize lead management, workflows, and automations backed by prior experience and web development.
AREA OF FOCUS
Technology & Systems
DECADES OF EXPERIENCE. ONE SHARED MISSION.
Built & operate a $10M+ flagship exterior remodeling company.
Helped thousands of contractors build stronger businesses.
Created the CR3 Secret Weapon™ from real-world experience.
Committed to your success for the long term.
Passionate about building exceptional companies across America.
YOU’RE GETTING A TEAM.
From day one and every day after, we’re here to guide, challenge, and support you as you build the business and the life you’ve worked for.