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COMPLETED PROJECTS

TERRITORIES

BEFORE & AFTER

Own the Franchise

That already solved the problems every exterior remodeling contractor is still trying to figure out.

At CR3 American Exteriors, you don’t start from scratch. You

start with a proven business, a powerful brand, and the most

advanced operating system in the industry.

Proven Business Model

COMPLETE OPERATING SYSTEM

AI POWERED TOOLS

NATIONAL BRAND

EXCLUSIVE VENDOR PRICING

ONGOING COACHING & SUPPORT

Franchise Registry Verified Member 2026
Franchise Registry Verified Member 2025
Top 100 Franchises — Global Award 2024, franchisedirect.com
America's Fastest-Growing Private Companies — Inc. 5000
Top 100 Roofing Contractors — sponsored by Beacon

WE'VE SPENT YEARS BUILDING IT,

YOU'LL SPEND MINUTES USING IT.

The CR3 Secret Weapon™, exclusively for CR3 Strategic Partners.

INTRODUCING...

THE CR3 SECRET WEAPON™

The exclusive business operating system
available only to CR3 Strategic Partners.

Everything you need to build an exceptional exterior remodeling business.

CR3 American Exteriors
Leadership & Accountability
Culture & Community
Safety & Risk Management
KPIs & Dashboards
Operations & Processes
Accounting & Financials
Recruiting & HR
Sales & Marketing

WHAT EVERY CR3 STRATEGIC PARTNER RECEIVES

BRAND & REPUTATION

National Brand

Industry-Leading Certifications

Marketing Support

Proven Systems

THE CR3 SECRET WEAPON™

Complete Operating System 

Hundreds of SOPs

AI Powered Tools 

Ask Mark AI

Training Portal 

OPERATIONS

Accounting Systems

KPI Dashboards

Financial Planning

Bussiness Continuity 

Safety & Compliance

GROWTH & SALES

Proven Sales Process

Marketing System

Lead Generation

Customer Experience

Referral Programs

PEOPLE & LEADERSHIP

Leadership Development

Recruiting System

HR Resources

Training & Development

SUPPORT & COMMUNITY

Business Coaching 

Peer Network

Annual Conferences

Leadership Retreats

BUILT ON EXPERIENCE. REFINED ON THOUSANDS OF JOBS.

Our systems didn’t come from a textbook. They came from real-world experience, real mistakes, and real wins, by the author and our President Mark Luterman.

Three books. Hundreds of implementation tools. One complete operating system.

A MESSAGE FROM OUR PRESIDENT

WHY WE CREATED
THE CR3 SECRET WEAPON™

After decades as a CPA, successful entrepreneur, and national business mentor, I noticed something that never changed.

Great contractors weren’t struggling because they lacked talent. They were struggling because they were forced to build every business system on their own.

Accounting. Hiring. Leadership. Sales. Marketing. Cash flow. Operations. Every owner was solving the same problems independently.

So instead of creating another franchise manual, we built something entirely different. The CR3 Secret Weapon™. An exclusive business operating system built from decades of experience, thousands of real-world jobs, countless lessons, and three books dedicated to helping business owners build companies that create freedom instead of frustration.

Every lesson. Every mistake. Every system. Every process eventually became the operating system you’re about to experience.

Today, we’re sharing it with entrepreneurs who want to build something extraordinary without spending decades figuring it out alone.

Mark Luterman

President
CR3 American Exteriors

SEE WHAT YOU'LL HAVE ACCESS TO

EVERY CR3 STRATEGIC PARTNER RECEIVES IMMEDIATE ACCESS

YOUR FUTURE DOESN'T HAVE TO TAKE TWENTY YEARS.

IT STARTS WITH ONE CONVERSATION.

Limited Territories Available. Apply Today.

BECOME A CR3 STRATEGIC PARTNER

Own Your Franchise Location