Start with your market. Search a city or state to see whether that territory is still open or already has a Strategic Partner in it.
Choose the service lines you want to run. Most Strategic Partners launch with roofing and add from there — every line you add is another reason a homeowner calls you back.
There's no single right answer here. Tell us how involved you plan to be day to day, and the blueprint adjusts around it.
Set the team you expect to have in place by the end of your first year, then tell us how fast you want to grow.
Here’s the shape of the business you just designed — a set of goals to plan against, not a forecast.
We'll email you a copy along with the territory detail for your market. No obligation, and we won't hand your details to anyone else.
At CR3 American Exteriors, you don’t start from scratch. You
start with a proven business, a powerful brand, and the most
advanced operating system in the industry.
The CR3 Secret Weapon™, exclusively for CR3 Strategic Partners.
The exclusive business operating system
available only to CR3 Strategic Partners.
Everything you need to build an exceptional exterior remodeling business.
National Brand
Industry-Leading Certifications
Marketing Support
Proven Systems
Complete Operating System
Hundreds of SOPs
AI Powered Tools
Ask Mark AI
Training Portal
Accounting Systems
KPI Dashboards
Financial Planning
Bussiness Continuity
Safety & Compliance
Proven Sales Process
Marketing System
Lead Generation
Customer Experience
Referral Programs
Leadership Development
Recruiting System
HR Resources
Training & Development
Business Coaching
Peer Network
Annual Conferences
Leadership Retreats
Our systems didn’t come from a textbook. They came from real-world experience, real mistakes, and real wins, by the author and our President Mark Luterman.
Three books. Hundreds of implementation tools. One complete operating system.
After decades as a CPA, successful entrepreneur, and national business mentor, I noticed something that never changed.
Great contractors weren’t struggling because they lacked talent. They were struggling because they were forced to build every business system on their own.
Accounting. Hiring. Leadership. Sales. Marketing. Cash flow. Operations. Every owner was solving the same problems independently.
So instead of creating another franchise manual, we built something entirely different. The CR3 Secret Weapon™. An exclusive business operating system built from decades of experience, thousands of real-world jobs, countless lessons, and three books dedicated to helping business owners build companies that create freedom instead of frustration.
Every lesson. Every mistake. Every system. Every process eventually became the operating system you’re about to experience.
Today, we’re sharing it with entrepreneurs who want to build something extraordinary without spending decades figuring it out alone.
Mark Luterman
President
CR3 American Exteriors
Limited Territories Available. Apply Today.
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