Meet the Leadership Team
Real People. Real Experience. Real Commitment to Your Success.
Behind every CR3 Strategic Partner is a leadership team that’s built businesses, solved challenges, and created the systems that help you win.
Mark Luterman
Co-Founder & President
CARNIE FRYFOGLE
CO-FOUNDER & CEO
A LEADERSHIP TEAM THAT BUILDS, OPERATES, AND SUPPORTS.
MARK LUTERMAN
Co-Founder & President
Former CPA, national business mentor, bestselling author, and entrepreneur with decades of experience building, coaching, and scaling businesses. Mark leads product innovation, franchise development, and the CR3 Secret Weapon™.
+4 Decades
Business Experience
Author of
Three Books
tHOUSANDS
Coached
CARNIE FRYFOGLE
Co-Founder & CEO
Entrepreneur, operator, and strategist with a passion for building world-class teams and systems. Carnie leads franchise strategy and operations, and is a frequent guest on podcasts and contributor to industry articles.
+4 Decades
Business Experience
Author of
Three Books
tHOUSANDS
Coached
MARCI MAYFIELD
Executive Director
Marci has served as Executive Director of CR3 American Exteriors since it was created in 2022, and has been Director of Insurance and Training for the Company’s affiliate, C3 American Exteriors, in Pennsylvania since 2019.
AREA OF FOCUS
Leadership & Training
ARILIS BALTODANO
FINANCE & ACCOUNTING
With a strong background in financial workflows, Arilis is committed to delivering high-quality financial data and support that empowers the team to make informed business decisions. Her technical proficiency and attention to detail are key to maintaining the robust financial health of CR3 American Exteriors.
AREA OF FOCUS
Finance & Accounting
JONATHAN MADRIGAL
Executive Director
Jonathan leads all things technology at CR3 American Exteriors, ensuring our systems run smoothly and our teams stay efficient, connected, and empowered. He also provides hands-on IT support and guidance to our franchise locations, helping them operate at peak performance.
AREA OF FOCUS
Technology & Systems
DYLAN ROCKWELL
Director of Franchise Development
Dylan helps entrepreneurs and contractors explore franchise opportunities with confidence — guiding prospective partners through the discovery process and helping them determine if CR3 is the right fit for their goals.
AREA OF FOCUS
Franchise Development
LEXY FRYFOGLE
Social Media Manager · Content Creation Specialist
With a strong background in financial workflows, Arilis is committed to delivering high-quality financial data and support that empowers the team to make informed business decisions. Her technical proficiency and attention to detail are key to maintaining the robust financial health of CR3 American Exteriors.
AREA OF FOCUS
Marketing & Content
KORINA MULDOON
Director of Vendor Relationships
Korina is Director of Vendor Relationships for CR3 Home Advantage. She proudly served six years in the United States Air Force as Security Forces, where she conducted tactical security missions, deployed to Africa, and provided security for senior military leadership, including the Chief Master Sergeant of the Air Force. After her military service she became a full-time mom before joining the CR3 team. She enjoys building genuine relationships, connecting with new people, and helping create valuable partnerships within the communities CR3 serves.
AREA OF FOCUS
Vendor & Community Partnerships
DENISSE CORTEZ
MARKETING SPECIALIST
As a Marketing Specialist, Denisse supports the company’s digital marketing efforts through SEO, social media management, blog content monitoring, and email marketing. She also supports Korina and Dylan with sales strategies and initiatives focused on customer engagement and business growth.
AREA OF FOCUS
Digital Marketing & Sales Strategy
JUNE BUG & MERLE FRYFOGLE
Co-CFOs · Chief Frenchy Officers
June Bug and Merle run a tight ship at CR3 headquarters — overseeing snack logistics, office morale, and mandatory belly-rub breaks. They take napping on important paperwork very seriously, and no delivery has ever reached the door unannounced on their watch. Leadership style: loyal, lovable, and always underfoot.
AREA OF FOCUS
Morale & Treats
JAN SEQUEIRA
Tech Support Specialist
Jan provides technical and functional support on CRM platform,, helping optimize lead management, workflows, and automations backed by prior experience and web development
AREA OF FOCUS
Technology & Systems
DECADES OF EXPERIENCE. ONE SHARED MISSION.
Built & operate a $10M+ flagship exterior remodeling company.
Helped thousands of contractors build stronger businesses.
Created the CR3 Secret Weapon™ from real-world experience.
Committed to your success for the long term.
Passionate about building exceptional companies across America.
YOU’RE NOT JUST GETTING A FRANCHISE.
YOU’RE GETTING A TEAM.
From day one and every day after, we’re here to guide, challenge, and support you as you build the business and the life you’ve worked for.