OUR STORY
BEFORE WE BUILT A
FRANCHISE, WE BUILT A
COMPANY.
CR3 didn’t begin with a franchise model. It began with a shared commitment to building an exceptional exterior remodeling company.
Over the years, that commitment evolved into something much bigger than either of us imagined.
Every improvement. Every lesson. Every system. Every process. Every success and every challenge helped shape what eventually became The CR3 Secret Weapon™—the exclusive business operating system available only to CR3 Strategic Partners.
BUILT IN THE FIELD.
TESTED EVERY DAY.
REFINED CONTINUOSLY.
SHARED WITH YOU
POWERED BY PROVEN SYSTEMS. BUILT THROUGH REAL EXPERIENCE.
BUILT IN THE REAL WORLD.
NOT IN A BOARDROOM.
CR3 American Exteriors isn’t a concept. It isn’t a case study. It isn’t a business that existed only to launch a franchise.
It is an active exterior remodeling company that continues to serve homeowners every day.
That matters.
Because every system inside the CR3 Secret Weapon™ has been developed, tested, refined, and continuously improved through real-world experience.
Our Strategic Partners don’t receive theories. They receive systems that have been built and improved inside a successful operating company.
MEET THE FOUNDERS
Mark Luterman
Co-Founder & President
Mark is a CPA, entrepreneur, author, and national business mentor whose passion has always been helping business owners build stronger companies.
Throughout his career, he has focused on developing practical business systems that improve leadership, financial performance, accountability, and long-term growth.
Those years of experience, combined with the ongoing success of CR3 American Exteriors, led to the creation of The CR3 Secret Weapon™, the exclusive business operating system available only to CR3 Strategic Partners.
Mark Luterman
Co-Founder & President
CARNIE FRYFOGLE
CO-FOUNDER & CEO
Carnie Fryfogle
Co-Founder & CEO
Carnie has helped lead the growth of CR3 American Exteriors from the very beginning.
Working alongside Mark, he has been instrumental in building the company, developing its culture, and continually refining the systems and standards that define the CR3 experience.
Together, they continue to lead CR3 American Exteriors while helping Strategic Partners build exceptional businesses across the country.
WHY WE DECIDED TO FRANCHISE
We didn’t franchise because we wanted to sell franchises.
We franchised because we realized the systems we had built could help other exterior remodeling contractors avoid years of trial and error.
Instead of asking owners to figure everything out themselves… we decided to share the blueprint.
That blueprint became The CR3 Secret Weapon™.
STILL BUILDING. EVERY DAY.
CR3 American Exteriors continues to operate every day.
That means our operating system never stands still. As our flagship company evolves…our Strategic Partners benefit.
- New ideas.
- New systems.
- New Technology.
- New resources
- New best practices
BUILT AROUND ONE SIMPLE BELIEF
- We believe exterior remodeling contractors deserve more than a franchise. They deserve a proven operating system.
- We believe owners deserve a team that continues to build alongside them.
- We believe great businesses are built with systems, accountability, and a commitment to continuous improvement.
- We believe your legacy deserves more than trial and error.
THE FUTURE WE'RE BUILDING TOGETHER
We believe the future of exterior remodeling belongs to companies built on leadership, systems, accountability, and continuous improvement.
- Continue building.
- Continue improving.
- Continue investing.
- Continue helping owners succeed.
