CR3 American Exteriors Franchise Opportunity
Developing the future of Roofing Exteriors Remodeling
To Access The Secret Weapon Strategies that helped propel CR3 American Exteriors to one of the fastest growing companies in the Exterior Remodeling Industry
Get Your Franchise
Your path to success with an exterior remodeling franchise
Every contractor seeks financial independence and long-term security for their families. Exterior remodeling franchises provide a path to that success by consolidating multiple small companies into a single, powerful brand — CR3 — with more buying power and greater marketing prowess.
Exterior Remodeling Franchise Opportunities
Shift Your Business into High Gear.
Think… “Cooperative Partnership”
Many years ago, mom-and-pop hardware stores formed co-ops in order to consolidate buying power.
Today, brands like Ace and TrueValue demonstrate benefits similar to co-ops, taking on burdens that small businesses find challenging to manage.
The strengths of roofing contractors are their workmanship skills and their effective 1-on-1 relationships with clients.
But staying ahead of the complex digital marketing game and maintaining high profit margins are not their greatest strengths.
By joining CR3, exterior remodeling contractors can fill in the gaps that are holding them back from achieving the success they have always strived toward.
So, What and Who is CR3?
CR3 was started by deeply experienced franchise strategists who teamed up with successful roofing & exterior remodeling contractors.
Together, we clearly understand what is taking place in the exterior remodeling industry and saw an opportunity to enable smart contractors to thrive within an industry that is consolidating under bigger players with deeper pockets.
CR3 was formed to enable small-to-midsize contractors to capitalize on a proven franchise model that really works, while establishing a powerful national brand that will make your operation a household name.
Meet the CR3 Team
Chief Executive Officer
Carnie Fryfogle III has been Chief Executive Officer of CR3 American Exteriors since it was created in 2022. Mr. Fryfogle III has also served as the Chief Executive Officer of the Company’s affiliate, C3 American Exteriors, in Pennyslvania, since 2017.
President
Mark Luterman has been President of CR3 American Exteriors since it was created in 2022. Mr. Luterman has also been President of the Company’s affiliate, C3 American Exteriors, in Pennsylvania, since 2019. Previously, Mr. Luterman founded Primax Ventures, LLC, in Maryland, and served as a managing member from 2007 until 2019.
Advisor
John T. Hewitt has served as Chief Executive Officer and Chairman of Loyalty Brands, located in Virginia, since it was established in September 2017. From January 1997 to September 2017, Mr. Hewitt served as Chief Executive Officer of Liberty Tax, Inc. in Virginia.
Executive Director
Marci Mayfield has served as Executive Director of CR3 American Exteriors since it was created in 2022. Marci has also been the Director of Insurance and Training of the Company’s affiliate, C3 American Exteriors, in Pennsylvania, since 2019.
Director of Franchise Development
Lester Morris has served as Director of Franchise Development of CR3 American Exteriors since 2024. From 2017 to 2023 Lester was at the ground level of JOBPROGRESS, the fastest growing CRM/Business management software that offers a business success framework and growth engine to residential & commercial contractors in USA and Canada. Since his successful exit his mission has remained the same to deliver productivity and success to contractors.
Our Mission
Our mission is to unite contractors and entrepreneurs under a single powerful brand.
We aim to provide member organizations with every tool they need to thrive in the competitive and rapidly changing world of roofing and home exterior contracting.
Above all, CR3 values educating and training contractors to fill the critical roles of leading and operating profitable businesses rooted in superior customer sales and service, effective and efficient marketing, and proven business processes that reduce waste.
With our unique knowledge and skill set, CR3 will help contractors compete with even the largest organizations in the industry, while preserving a personal touch.
The Industry is Swiftly Changing.
Don’t Get Left Behind
The exterior remodeling industry is changing. Keeping your company in pace with these changes has become more challenging, not to mention starting a roofing business.
The big contractors are getting bigger and becoming more profitable by buying materials for less, maintaining competitive pricing, and obtaining higher margins.
These contractors are using their gains to leverage digital advertising and increase exposure at the expense of smaller contractors. That’s the reality of business!
If you are finding it hard to compete, there’s a solution… Join our franchise.
We make it possible to succeed out-of-the-gate, avoiding many of the hurdles that can set you back.
Testimonials
Benefits of Joining the CR3 Franchise
300+
years
Loyalty Brands Partnership (300+ years of combined experience in the industry)
vip
status
VIP Status and Treatment with the Supply Chain
secret
weapon
“Secret Weapon”
Weekly Calls and Coaching
3d
tech
Best Pricing for 3D Technology
and estimating
Instant Purchasing Power
- Discount pricing within the industry from manufacturers and suppliers
- Best pricing for 3d technology and estimating
- Dedicated CRM and software support.
- Best pricing for financing packages and dealer fees
-
Discount pricing with over 100 different vendors outside the
industry - Royalty rebate program
-
Much simpler, easier way to obtain Manufacturer Certifications
at the highest level - VIP Status and Treatment within our industry supply chain
Systems That Work
- Modern Customer Acquisition programs
- Your very own marketing roadmap
- Proprietary time-tested proven systems to create a more efficient and effective operation
- Step by Step guides to assist you in implementing our systems
Dedicated Support
- Operations, growth and profit enhancement
- New hire training available online or in person
- Referrals and Reviews – Follow up phone calls from corporate
- Weekly CEO trainings for franchise owners
- Ongoing ‘Secret Weapon’ strategies and coaching with our President Mark Luterman (former national business coach)
- Troubleshooting Hotline
- Insurance restoration training / assistance
New and Exciting Opportunities
- Network of nationwide referral business / opportunities
- Commercial project opportunities / training
- National brand recognition
- Mastermind Retreats with other like-minded CR3 franchise owners
What is a Franchise?
A franchise is an organization that unites independent companies and businesspeople to form a powerful and attractive brand with regional, national, or even international brand recognition. Franchises gain top-of-mind awareness, meaning that their brand is often the first one a person thinks about when they consider purchasing a particular product or service. Intrinsically trusted by consumers, it is that franchise brand that so often wins the sale!
Buying Power
Management Expertise
Collective Industry Knowledge
Marketing/Advertising Power
Technology investments
in infrastructure
What Makes a Good CR3 Match?
Contractors with these attributes are invited to explore a lucrative construction franchise opportunity with CR3
- 3 or more years of construction/roofing experience
- Strong sales skills
- A member in good standing of your community
- Solid ethical person
- Strong communication skills
- Self-starter with a can-do attitude
- Leadership skills which others admire and want to follow
- The ability to troubleshoot and deal with customers
- A spirit of humility and openness to new ideas for operating your business
- A desire to win
Basic Requirements for
Being awarded a CR3 Franchise
Go through a credit check
that meets CR3 standards
Pass a background check
that meets CR3 standards
Minimum net worth requirements to get state licenses
Valid driver's license
Our Mission
The mission of CR3 is to unite contractors and entrepreneurs under a single powerful brand. We aim to provide member organizations with every tool they need to thrive in the competitive and rapidly changing world of roofing and home exterior contracting. Above all, CR3 values educating and training contractors to fill the critical roles of leading and operating profitable businesses rooted in superior customer sales and service, effective and efficient marketing, and proven business processes that reduce waste. With our unique knowledge and skill set, CR3 will help contractors compete with even the largest organizations in the industry, while preserving a personal touch.
Our Mission
The mission of CR3 is to unite contractors and entrepreneurs under a single powerful brand. We aim to provide member organizations with every tool they need to thrive in the competitive and rapidly changing world of roofing and home exterior contracting. Above all, CR3 values educating and training contractors to fill the critical roles of leading and operating profitable businesses rooted in superior customer sales and service, effective and efficient marketing, and proven business processes that reduce waste. With our unique knowledge and skill set, CR3 will help contractors compete with even the largest organizations in the industry, while preserving a personal touch.
CR3’s Dollar Back Guarantee
CR3 guarantees to leave your property looking exactly as it did before we performed our services. No trash, extra materials and ESPECIALLY NO NAILS! In fact, if after the completion of your project, you or a family member find any nails left behind on your property, we will give you $1 back per nail! This offer extends to one (1) week after the completion of your project!
Yes. As well as maintaining a lead role in the business you started and built, CR3 will actually empower you to do more and make better decisions moving forward. We value training and education in the areas in which most contractors don’t necessarily excel!
When it comes to roofing and home services, property owners like working with a local company–one that can provide genuine personal attention, and a company that has performed work for others in the neighborhood. In a franchise model, that doesn’t change! Being part of a franchise does not mean you have to sacrifice your local reputation, and you can still maintain a focus on serving your community. Now, under a franchise label, you can enjoy more leads, realize a higher greater profit margin, and become more of an authority in your line of work than you ever thought possible.
CR3 was started by a successful contractor, a lifelong craftsman in the construction field, and a deeply experienced franchise creator. Bringing together their collective knowledge and keen insight into the contracting profession, they possess the know-how to help others succeed through the franchise business model.
The great thing about franchise opportunities in the roofing and construction industry is that it’s a fairly new frontier! At CR3 we recognized the need to form a franchise in order to give small-to-midsize contractors a better way to survive and thrive in the ever changing and more cut throat roofing industry.
No Problem. We want to talk to you! Educating business people about the lucrative opportunities in joining a franchise organization is our strength. We believe in your potential. Contact us, today.
Ready to join cr3?
Fill out our form to get started on your journey today. Our team will be in touch with you shortly to answer any questions you may have and guide you through the process. Take the first step towards a successful future with CR3 Franchise.
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